STEVEN MA
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The Thirsty Devil

CGI advertisements for the brewery's beer and vodka ranges.

Year
2023
Discipline
3D artist and motion designer
Tools
Blender, After Effects, Premiere Pro
Status
Complete
Watch video
Three beer-can renders from The Thirsty Devil advertisement: dark ale, Mexican lager and mixed berry sour.
Year
2023
Discipline
3D artist and motion designer
Tools
Blender, After Effects, Premiere Pro
Status
Complete

Brief and production

Created a 30-second CGI commercial for Albury-based brewery The Thirsty Devil. Modelled and textured the beer can, designed lighting setup for product appeal, animated camera movements, and rendered final sequence. Delivered a 3D product ad optimised for social media. The brewery branding and packaging artwork were supplied by a third-party designer.

Beer advertisement02
Vodka advertisement03

Animation development

Earlier animation pass04

Lighting study 1

Mexican lager animation lighting iteration with yellow lighting.View full image

Lighting study 2

Mexican lager animation lighting iteration with red lighting.View full image

Mexican lager label

Mexican lager can label supplied for use in product texturing.View full image
Supplied packaging artwork by a third-party designer.07

Mixed berry sour label

Mixed berry sour can label supplied for use in product texturing.View full image
Supplied packaging artwork by a third-party designer.08

Dark ale label

Dark ale can label supplied for use in product texturing.View full image
Supplied packaging artwork by a third-party designer.09